In a large bowl combined the cumin, salt, chili powder, oregano and cinnamon. Add the beef and coat the meat with the spice mixture. Let the meat sit out for about 30 minutes.
In your blender combine the tomatoes, paste, chipotle in adobo, sugar, coffee and a teaspoon of salt. Puree scraping down the sides as needed.
In a dutch oven or heavy-duty pot heat the oil; once hot add the beef in batches. Brown the beef on all sides transfer the meat to a bowl or plate and continue the process until all the beef is browned.
Lower the heat to medium and add the onion cooking till soft and translucent scraping up any browned bits left in the pot. Add the garlic stirring for about 30 seconds and then add the beef to the pot. Stir in the blender mixture along with the beer.
Bring to a boil and reduce to low and simmer with the cover slightly ajar for about 3 hours. Enjoy with grated cheese, sour cream, not hot enough add some pickled jalapenos.